Neuro Web Design: What Makes Them Click?
- ISBN13: 9780321603609
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site… More >>
Weinshenk is a perceptive observer of what makes us tick…and click on the “Add To Cart” button. The advertisng and marketing person will find a useful gem on every page.
Rating: 5 / 5
I was looking for a good book talking about how to make the web sites more attractive to visitors. Neuro web design learn how the human brain works and how to activate it for a call to action proposal.
It uses intuitive examples and it is easy to read.
Believe me, it is a real helpful book
Andrea
Rating: 4 / 5
While reading the book, you’ll notice you’ve been there, all those scenarios when “that” website made you click “here” or “there”. Then you’ll feel you’ve been manipulated by some websites, but that’s what it’s all about, this book is an excelent tool for noticing brain behaviors and how to take advantage of them. Probably, like me, you’ll end up motivated to make changes on how you design websites.
Thanks Susan M. Weinschenk.
Rating: 5 / 5
This is a brief informative book that takes some time honored Sales techniques, explains some of the psychology behind it and then puts it in context of various web practices.
The author covers some of the basics of how we think and how certain things attract us unconsciously due to instinct and the way we evolved. Next they get into the meat of the book and how to use this to make more effective web sites and web sales.
The chapters are:
1. Designing Web sites for Persuasion and the Unconscious mind
2. Wanting to Belong: The power of Social Validation
3. Feeling Indebted: How to build in Reciprocity and Concession
4. Invoking Scarcity: If something seems Unavailable, We seem to want it even more.
5. Choosing carefully: Given too many choices we freeze (and then we don’t choose at all)
6. It’s all about You: Speaking to the Self-Centered, Unconscious mind.
7. Building Commitment: We want to think we are consistent
8. Using Similarity, Attractiveness and Association: Are we the Same?
9. Afraid to Lose – How our fear of loss trumps our Anticipation of Victory.
10. Using Pictures and Stories – The best way to talk to our unconscious mind
11. We’re Social Animals – Finding the next big thing by Making it Social
I’m sure none of these concepts are new, however they way they are covered in this book, the right way versus the wrong way to do things and specific examples makes it easy to read and understand. It is also very conversationally written and flows easily.
The chapters (listed above) and sub sections can be seen in the “Look inside” section and provide you with a good idea of what you are going to find inside. Despite the briefness of the book, it is a good read and gives you some well directed nuggets of info to ponder.
Rating: 5 / 5
“Susan is spot on with this book – she captures the true essence of “what make someone click” through concrete examples and solid research studies. Amazing, relevant and a must read!
Rating: 5 / 5