Is Your Business Website Ready for Css?
Is Your Business Website Ready for Css?
What is CSS ?
CSS or Cascading Style Sheets is a great tool to add a unique look to your web pages. CSS enhances fonts, colors, and even the spacing of your web pages. It is a useful tool to let you separate your HTML content from your style. For example, you can use your HTML file to create and organize the content, but all of the visual presentation including the background, fonts, colors, link effects, text formatting, and spacing are created with a CSS file.
Benefits of CSS
As discussed, CSS makes it easy for you to separate the style and layout of your HTML files from their informational content. This means you can determine the look of your site in one file, and change the whole site by modifying that single file. It also means you can make your HTML changes by accessing one file.
This structure provided by CSS also means that you can work with your web pages so that they look good on any browser. For example, a page on Mozilla can look very different than a page seen on internet explorer. CSS eliminates that difference.
CSS gives you more control over how your pages look because it is a more detailed mechanism than HTML. HTML wasn’t designed for style, it was designed for document structure. CSS was designed for style. This means it is easier for you as a business owner seeking brand development and recognition to define your “look” and give it a unique and consistent feel.
Users say that CSS also prints better than HTML documents. Important if visitors are accessing your content, which they hopefully are, printing it, and taking it with them or better yet – sharing it with their friends and associates. Additionally, the pages allow visitors to print the entire page as opposed to the partial pages that HTML often prints.
CSS decreases your page size significantly, making it easier for your visitors to load your site and all relevant graphics and copy. It also means that your web pages can be seen quickly and clearly with handheld browsers. This is huge because many people are now surfing the internet on their cell phones, smart phones, and PDAs. If your site doesn’t load quickly, chances are people are going to leave. If your site is quickly and clearly accessible – you may have a new customer! Additionally, it will take up less space on your server if you’re running close to your limit – and save you less money if you’re being charge by bandwidth. This is because CSS requires less code.
CSS enables you to position the code for your content at the top making your page search engine friendly. Properly marked up, HTML pages can easily found and properly categorized by search engines.
It is also fairly easy for anyone to learn because CSS already uses well-known coding elements and principals.
The benefits of CSS include making your web site:
• Faster to create
• Easier to maintain or change
• More adaptable to fit new and emerging technologies
• Compact
• Neater and cleaner in the HTML code
How do I use CSS ?
Cascading Style Sheets can be used in two ways – internally or externally. When used internally the CSS code is placed within the ‘head’ tags of each HTML file. The HTML code basically looks just like this:
<head>
<title></title>
<style type=”text/css”>
Place your CSS CONTENT HERE
</style>
</head>
<body>
Externally, your CSS code that would be placed in the HTML file is now placed in a separate file and linked to the location. The file type for the CSS code can be created with any text or HTML editor such as Notepad. Once created there are two ways you can link to your CSS file:
1. In the head section of every (X)HTML file, appearing as:
<head>
<title></title>
<link rel=”stylesheet” type=”text/css”rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”style.css” mce_rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”style.css” />
</head>
<body>
2. Using the @import method, appearing as:
<head>
<title></title>
<style type=”text/css”> @import url(Path to stylesheet.css) </style>
</head>
<body>
So what method do you choose? That depends on what you need. For example, internal is used when a designer needs to style only one page, or different pages with different styles. Web page designers tend to prefer an external cascading style sheet. This is because, as noted earlier in the benefits list, you will only need to edit one CSS file to change the entire website. Webmasters also find external is better because they are easier to maintain, they’re more compact, and generally the appearance is easier to control and stylize.
Potential Concerns
Not all browsers can read CSS. This is a real concern; however, the percentage has decreased to the point where less than 1% of browsers are affected. What sites are affected? Older browser versions, created before CSS was standard, including Netscape 4.0. Because the vast majority of browsers are significantly newer than this, and because the World Wide Web Consortium has recommended the use of CSS, making it a widely acceptable and recognizable mechanism around the world, all concerns about using CSS are negligible.
Bottom Line
CSS is a tool that will make your web pages easier to organize and maintain, your website easier to change, your brand potentially stronger, your website more compact and easier to load, your search engine optimization will improve, oh and your pages will just look better. There really isn’t a reason to not experiment with CSS and integrate it into your web site. Once you begin using and designing with CSS, you’ll likely find building sites is more fun, faster, and they look amazing.
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