The Real Business of Web Design
Product Description
The Real Business of Web Design reviews how the Internet became an integral part of our culture and provides a broad framework of specific tools for improving Web initiatives in any business. The author’s analysis of information as currency, the pitfalls of acronyms, the perils of “tech-talk,” and the value of abundance helps make Web design understandable and the results meaningful and sustainable. This book provides insight on numerous companies now streamlining… More >>
The first eleven chapters were very nice and useful to read. From chapter 12 on, I found it a bit boring.
As the other reviews say, it has quite a lot of good tips and information about how you have to conceive a web-design business.
But in my humble opinion the marketing chapters failed, they all ramble around the same concepts too many times without giving fresh ideas.
From chapter 20 on it gained some new interest to me.
Rating: 3 / 5
After reading this book, I was able to start my own Indiana web design business, Stormfront Productions. It focuses on the basics of starting a web-based business, which has always been a goal of mine. I would recommend it to anyone wanting to start a business.
Rating: 5 / 5
Most of the book is a wash by now. It could use a little updating. The book can be summarized into the following:
Sites should be designed to allow for effective and efficient two-way communications between you and your clients… (that’s my Cliff’s Notes version of the book.)
Everything else supports that main theme. It’s all pretty superficial information. If you’ve read other Web Design Business books, you’ve already seen this information. I still like Jim Smith’s book (How to Start a Home-Based Web Design Business) the best.
Rating: 3 / 5
I just want to add a note of caution to prospective buyers. I can appreciate a book about the internet, business, and the history of the web. If that’s what you want, buy this book! Don’t read any further!
If you are looking for a book on designing a web site however, this may not be the book for you. You have to really search to find good advice, and who has the time? Go out and buy a book like “Don’t Make Me Think?” by Steve Krug if you want good advice. Buy this book if you’re interested in web history.
Rating: 2 / 5
In The Real Business Of Web Design, veteran design consultant John Waters offers a resource of developing web strategy, clarifying relationships between design, technology and business and showing how to make Web sites work more effectively by making them more user-friendly to their visitors. Use The Real Business Of Web Design to simplify and clarify Web site development, and learn how to identify both casual visitor and business objectives.
Rating: 5 / 5